ANALISIS STRATEGI PEMASARAN DAN PELAYANAN DALAM UPAYA PENINGKATAN KUALITAS DAYA SAING BIRO PERJALANAN HAJI DAN UMROH PROSPEKTIF EKONOMI SYARI’AH (Studi Pada PT. Makkah Multazam Safir dan Al Madinah)
DOI:
https://doi.org/10.32332/nizham.v8i01.2090Keywords:
Analysis, Travel services, Hajj and Umrah, Prospective, Shariah EconomyAbstract
Hajj becomes part of the fifth pillar of faith after the creed, prayer, fasting, and alms. Hajj and Umrah are required for those who are powerful (capable), each man or woman once in a lifetime. In general, the Indonesian Muslim community performs the Hajj and Umrah to the Grand Mosque in Makkah through Hajj and Umrah travel. The number of devotees of Umrah pilgrims in Indonesia is so much the main attraction for entrepreneurs in the field of travel. This study uses a qualitative approach and is a type of field research (Field Research) and compares the pilgrimage and umrah services of PT. Makkah Multazam Safir and Al-Madinah Tour & Travel in Bandar Lampung which together are business entities that provide services or providers of Hajj and Umrah pilgrimage services in Baitullah. Two different data presentations will provide us with valid information regarding a program and services offered to prospective pilgrims in need. From the analysis that will be done will minimize errors in the future.
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Asnawi, Nur. Pemasaran Syariah Teori, Filosofi dan Isu-Isu Kontemporer. Jakarta: Rajawali Pers
Atmawati, Rustika. 2004. Analisis Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Matahari Departement Store Di Solo Grand Mall. Surakarta: Universitas Muhammadiyah Surakarta.
Chaermaya, Andi. 2017. Strategi Bisnis Haji PT. Arminareka Perdana (Studi Perekrutan Jamaah). Makassar: UIN Alauddin.
Departemen Agama RI. 2005. Al-Qur’an dan Terjemahnya. Jakarta: CV Diponegoro.
Dias, Agita Puspa. 2017. Manajemen Risiko Pada Industri Layanan Jasa Di Pt. Rama Mustika Agen Travel Haji Dan Umrah. Bandung: Institut Teknologi Bandung.
Edwinar, Della. 2015. Status Hukum Dana Talangan Haji Bagi Calon Jamaah Haji. Malang: Universitas Brawijaya,.
Faisol, Sanapiah. 1992. Format-format Penelitian Sosial. Jilid 1, Jakarta: Rajawali Press.
Gasperz. 2008. Marketing. Third Edition, USA: Richard D. Irwin.
Hadi, Sutrisno. 1995. Metodologi Research. Yogyakarta : Andi Offset.
Hassan,Siti Hasnah. 2015. Determinants of Destination Knowledge Acquisition in Religious Tourism: Perspective of Umrah Travelers. Published by Canadian Center of Science and Education: International Journal of Marketing Studies.
J Moleong, Lekxy. 2003. Metodologi Peneltian Kualitatif. Bandung: Remaja Rosdakarya.
Kasmir. 2005. Etika Customer Service. Jakarta: PT. Raja Grafindo Persada.
Kotler, Philip. 2008. Manajemen Pemasaran. Edisi 1 dan 2. Jakarta: Prenhallindo.
Mathew and Huberman. 1992. Analisis Data Kualitatif, Jakarta : Universitas Indonesia.
Mulyadi, Mohammad. 2011. Penelitian Kuantitatif Dan Kualitatif Serta Pemikiran Dasar Menggabungkannya. Jurnal Studi Komunikasi Dan Media, Jakarta: Kementrian Komunikasi dan Informatika.
Noviyanti,Devi. 2015. Pentingnya Implementasi Strategi Pemasaran Bagi Travel Haji dan Umroh di Banjarmasin. Alhadharah Jurnal Ilmu Dakwah.
Nuri,Muhammad. 2014. Pragmatisme Penyelenggaraan Ibadah Haji Di Indonesia. Malaysia: University of Malay.
Oktora, Kiki dan Achyar, Adrian. 2014. The Effect of PostPurchased Perceived-Value towards the Relationship Quality of Hajj and Umrah Travel Agencies in Indonesia , The South East Asian Journal Of Management.
S. Peter, Chandler. 2009. Managing Problems Loans. Seattle.
Samuelson. 2003. Marketing orientation. Prentice Hall Cliffs, New Jersey.
Sari, Anggita Ning Tyas. 2015. Pertanggung Jawaban Hukum Terhadap Pelaksanaan Perjanjian Pemberangkatan Ibadah Haji Antara Biro Penyelenggara Ibadah Haji Khusus Dengan Calon Jamaah Haji Plus (Studi Kasus di PT. Nur Ramadhan Wisata Cabang Yogyakarta). Surakarta: Universitas Muhammadiuyah Surakarta.
Sayudi, Muhammad Yusuf. 2013. Analisis Strategi Bauran Pemasaran Haji & Umrah Pada Pt. Nratour & Travel Jakarta Selatan. Jakarta: Uin Jakarta.
Septarini, Dina Fitrisia. 2017. The correlation of the value of amanah and islamic pricing theory with customer satisfaction and its implication on customer loyalty in hajj and umrah service products in surabaya, Journal of Islamic Financial Studies.
Steband JR, Golt. 2008. Marketing performance Management in Organization. Revision Edition, Boston: Mas Hougton Mifflin Company.
Tania, Ajeng. 2014. Analisis Program Pelayanan Jamaah Haji dan Umroh PT. Arminareka Perdana. Jakarta: UIN Syarif Hidayatullah.
Trinkler. 2008. Marketing and Strategy in Marketing. Canada: McMIllan.
Yustifa, Nadiah dan Yulianto,Edy. 2017. Pengaruh Experiential Marketing Dan Word Of Mouth Terhadap Loyalitas Pelanggan (Survei pada konsumen PT Alhamdi Global Wisata periode umrah 2015 sampai dengan Juni 2017). Malang: Jurnal Administrasi Bisnis (JAB)|Vol. 57 No. 1
http://labbaik.id/perbedaan-haji-plus-dengan-haji-reguler-untuk-jemaah-haji
https://www.cnnindonesia.com/nasional/2017
