The Role and Function of Online Media in Improving Marketing Quality in the Ornamental Plant Business Based on Sharia Marketing Analysis
Abstract
The use of online media as a marketing medium in the ornamental plant business of Berkah Jaya Horticulture Garden is very influential in the business development process. Also, it has a massive role in expanding product marketing reach. This study aims to determine the role and function of online media in increasing the marketing of ornamental plants in the Berkah Jaya Horticulture Garden regarding Sharia marketing principles. This type of research uses field research, where the researcher goes directly to the field to examine the state of the phenomena that occur at the research site—in this study, using a descriptive qualitative approach. The study results found that the marketing practices carried out by Berkah Jaya Horticulture Gardens included promoting Berkah Jaya Horticulture Gardens using advertising and live streaming features, which were also for friendly media. The stages of ordering between the buyer and the seller are the contract assembly in the form of an online sales account, bai' al-hal contracts, ijarah contracts, and wakalah bi al-ujrah contracts. The packaging process by guaranteeing the quality of ornamental plants before they are sent is one way to prevent consumer losses. Delivery of ornamental plants in collaboration with freight forwarding providers has an ijarah contract. Service by providing a question and answer column in the sales account, responding to complaints that come in very carefully, and granting the right of payment to warranty service.
References
Bayanuloh, I. (2015a). Marketing Syariah. Deepublish.
Bayanuloh, I. (2015b). Marketing Syariah. Deepublish.
Elida, T., & Raharjo, A. (2019). Pemasaran Digital. IPB Press.
Fatwa DSN-MUI NO: 75/DSN-MUI/VII/2009 Pedoman Penjualan Langsung Berjenjang Syariah. (2009). DSN-MUI.
Fatwa DSN-MUI NO: 144/DSN-MUI/XII/2021 Marketplace Berdasarkan Prinsip Syariah. (2021). DSN-MUI.
Gat. (2018). Adopsi Model Business to Consumer (B2C) Dalam Menghasilkan Sistem Mobile Marketplace. Cogito Smart Journal, Vol. 4 No. 1. https://doi.org/10.31154/cogito.v4i1.113.200-212
Heriyanto, H., WIbowo, A., & Setiawan, A. (2016). Aplikasi Online Marketplace pada PT.XYZ di Surabaya. Jurnal Infra, Vol. 4 No. 2.
Interview with Mr. Dzulhan, the owner of Berkah Jaya Horticulture. (26 February2023).
Interview with Purwanto Nurse of Berkah Jaya Horticulture Garden. (2023).
J. Meleong, L. (2014). Metodologi Penelitian Kualitatif. Remaja Rosdakarya.
Kholisoh, N., & Mahmudah, S. M. (2017). Peran Media Online Dalam Pengembangan Bisnis Melalui Internet Marketing B2B Marketplace. Bunga Rampai Komunikasi Indonesia.
Kurniawan, D. A., & Zaenal Abidin, M. (2018). Pengantar Pemasaran Islam. Unida Gontor Press.
Lakamisi, H. (2010). Prospek Agribisnis Tanaman Hias Dalam Pot (POTPLANT). Jurnal Lmiah Agribisnis Dan Perikanan (Agrikan UMMU-Ternate), Vol. 3 No. https://doi.org/10.29239/j.agrikan.3.2.55-59
luthfi Azis, M. N. (2018). Strategi Pemasaran Batik Melalui Marketplace Untuk Peningkatan Penjualan Menggunakan SWOT Analysis. Senatik.
M. Romli, A. S. (2014). Jurnalistik Online. Nuansa Cendikia.
Nurul Utami, H., & Akbar Firdaus, I. F. (2018). Pengaruh Bauran Pemasaran Terhadap Perilaku Online Shopping: Perspektif Pemasaran Agribisnis. Jurnal Ecodemica, Vol. 2 No.1. https://doi.org/10.31294/jeco.v2i1
Priansa, D. J. (2017). Komunikasi Pemasaran Terpadu Pada Era Media Sosial. CV. Pustaka Setia.
Putra, P., & Hasbiyah AN, W. (2018). Teori dan Praktik Pemasaran Syariah. Rajawali Pers.
Setiawati, I., & Alwi Mashuri, A. (2014). Peran Media Sosial Sebagai Upaya Pemasaran Bisnis Online. STMIK HIMSYA.
Situmorang, J. R. (2012). Pemanfaatan Internet Sebagai New Media Dalam Bidang Politik, Bisnis, Pendidikan Dan Sosial Budaya. Jurnal Administrasi Bisnis, Vol. 8 No. 1. https://doi.org/10.26593/jab.v8i1.418.%25p
Sugiyono. (2013). Memahami Penelitian Kualitatif. Alfabeta.
Sujarweni, V. W. (2015). Metodologi Penelitian Bisnis dan Ekonomi. Pustakabarupress.
Widokarti, J. R., & Priansa, D. J. (2019). Konsumen, Pemasaran, Dan Komunikasi Kontemporer. CV. Pustaka Setia.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
