SWOT: IMPLEMENTASI APLIKASI MOBILE BANKING TERHADAP KUALITAS LAYANAN BANK MUAMALAT
DOI:
https://doi.org/10.32332/finansia.v6i2.7127Keywords:
Mobile Banking, Kualitas Layanan, Bank MuamalatAbstract
This research identifies the advantages and disadvantages of using mobile banking in Islamic banking services, and looks for opportunities and threats that may arise as a result of the use of this technology. The purpose of the study was to analyze the implementation of mobile banking applications on the quality of Bank Muamalat's services using a SWOT analysis approach. Descriptive qualitative research methods, using primary and secondary data, provide a comprehensive overview of the strengths, weaknesses, opportunities, and threats associated with the use of mobile banking in Islamic banking services. Research shows that the use of mobile banking has great potential in improving the quality of Islamic banking services. The advantages found include efficiency, ease of access, low operational costs, and 24-hour service accessibility. However, there are also disadvantages such as reliance on a good internet connection, the risk of digital crime, and additional costs. This research makes an important contribution in understanding the factors that influence the implementation of mobile banking in the quality of Bank Muamalat KC's services. Pontianak.
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References
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Wiryawan, Muhammad Ryzki., And Sulaiman, Cici Amalia Hidayati. "Analisis SWOT Pada Layanan Jasa Mobile Banking Di PT Bank Panin Dubai Syariah." JSMA (Jurnal Sains Manajemen Dan Akuntansi), Vol. 12, No. 2, 2020. https://doi.org/10.37151/jsma. v12i2.61.
Changchit., Chuleeporn., And Lonkani, Ravi. “Mobile Banking: Exploring Determinants Of Its Adoption.” Journal Of Organizational Computing And Electronic Commerce, Vol. 27, No. 3, 2017. https://doi.org/10.1080/10919392.2017.1332145.
Hazra, Sandip Ghost., And Srivastava, Kailash B L. “Impact Of Service Quality On Customer Loyalty, Commitment And Trust In The Indian Banking Sector.” The IUP Journal Of Marketing Management, Vol. 8, 2009.
Herlambang, A. D., Dan Dewayanti, A. “Minat Nasabah Dalam Menggunakan Layanan Mobile Banking.” Jurnal Ilmiah Teknologi Informasi Asia, Vol. 12, No. 1, 2018. https://doi.org /10.32815/jitika.v12i1.227.
Ishadi, Ishadi. Wawancara Pribadi. 10 Oktober 2021.
Karjaluoto, H., Mattila, M., And Pento, T. “Factors Underlying Attitude Formation Towards Online Banking In Finland.” International Journal Of Banking Marketing, Vol. 20 No. 6, 2022. https://doi.org/10.1108/02652320210446724.
Laukkanen, Tommi., And Kiviniemi, Vesa. “The Role Of Information In Mobile Banking Resistance.” International Journal Of Bank Marketing, Vol. 28, No. 5, 2010. https://doi.org/10.1108/02652321011064890.
Laura, Reista Isna. Wawancara Pribadi. 10 Oktober 2021.
Muchlis, Ridwan. "Analisis SWOT Financial Technology (Fintech) Pembiayaan Perbankan Syariah Di Indonesia (Studi Kasus 4 Bank Syariah Di Kota Medan)." AT-TAWASSUTH: Jurnal Ekonomi Islam, Vol. 1, No. 1, 2018. http://dx.doi.org/10.30821/ajei.v1i1.2735.
Nawawi, Hadari. Manajemen Sumber Daya Manusia Untuk Bisnis Yang Kompetitif. Yogyakarta: Gadjah Mada University Press, 2016.
Nurfalah, Irfan., And Rusydiana, Aam Slamet. “Digitalisasi Keuangan Syariah Menuju Keuangan Inklusif: Kerangka Maqashid Syariah.” Ekspansi: Jurnal Ekonomi, Keuangan, Perbankan Dan Akuntansi, Vol. 11, No. 2, 2019. https://doi.org/10.35313/ekspansi. v11i1.1205.
Prihatiningrum, Ageng Agti., And Zuraidah, Eva. “Analisa Kualitas Layanan Aplikasi Mobile Banking Pada Nasabah Bjb Cabang Tangerang Menggunakan Metode Servqual.” Journal Of Information System Research, Vol. 3, No. 4, 2022. https://doi.org/10.47065 /josh.v3i4.1653.
Sani, M. I., Siregar, S., Dan Marliyah, M. “Faktor-Faktor Mempengaruhi Transaksi Non Tunai Mobile Banking Di Bank Muamalat Medan,” Kitabah: Jurnal Akuntansi Dan Keuangan Syariah, Vol. 3, No. 2, 2019.
Sarwani, Sarwani., Herawati, Andry., Dan Listyawati, Liling. Analisis Perbandingan Kepuasan Nasabah Bank Syariah Dengan Bank Umum Konvensional Di Surabaya. Surabaya: Universitas Dr Soetomo Surabaya, 2017.
Setiawan, Heri. “Pengaruh Kualitas Layanan, Persepsi Nilai Dan Kepercayaan Terhadap Kepuasan Dan Loyalitas Penggunaan Layanan Mobile Banking Pada Bank Mandiri, Bri, Bni Dan Bank Permata.” Jurnal Ekonomi, Vol. 20, No. 3, 2019. https://doi.org/ 10.26905/jkdp.v20i3.269.
Shaikh, Aijaz A., And Karjaluoto, Heikki. "Mobile Banking Adoption: A Literature Review." Telematics And Informatics, Vol. 32, No. 1, 2015. https://doi.org/10.1016/j.tele.2014. 05.003.
Sihabudin, Sihabudin. Wawancara Pribadi. 13 November 2021.
Triyani, Debi., Kaban, Reni Fitriana., Dan Ikbal, Muhammad. “Peranan Layanan Mobile Banking Dalam Meningkatkan Kepuasan Dan Loyalitas nasabah Bank Syariah Pada Bank Syariah Mandiri Kantor Cabang Tomang.” Jurnal Ekonomi, Vol. 2, No. 1, 2021. https://doi.org/10.24853/jmmb.2.1.181-192.
Wiryawan, Muhammad Ryzki., And Sulaiman, Cici Amalia Hidayati. "Analisis SWOT Pada Layanan Jasa Mobile Banking Di PT Bank Panin Dubai Syariah." JSMA (Jurnal Sains Manajemen Dan Akuntansi), Vol. 12, No. 2, 2020. https://doi.org/10.37151/jsma. v12i2.61.
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2023-08-03
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How to Cite
SWOT: IMPLEMENTASI APLIKASI MOBILE BANKING TERHADAP KUALITAS LAYANAN BANK MUAMALAT. (2023). FINANSIA : Jurnal Akuntansi Dan Perbankan Syariah, 6(2), 121-130. https://doi.org/10.32332/finansia.v6i2.7127
